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The seasonal content crash: how promotions and busy periods create an inactive business blog and how to stabilize output

April 2, 2026 by Daniel Harper

Every year, business blogs follow the same predictable heartbeat. There’s a burst of posts in January, another sprint around a product launch, and then a long flatline during the months that follow. For founders and small teams, it rarely looks like a “content strategy problem.” It looks like a calendar problem: promotions, events, recruiting, customer […]

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Recent Posts

  • Why business blogs fail in service companies: the recurring pattern behind inconsistent posting and missed handoffs
  • The seasonal content crash: how promotions and busy periods create an inactive business blog and how to stabilize output
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