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The “too niche to blog” myth: why consultants and micro-SaaS end up with abandoned company blogs and what to publish instead

June 10, 2026 by Daniel Harper

Scroll through a typical consultant or micro-SaaS website and you’ll often find the same artifact: a company blog with three to eight posts, the newest one dated 18 months ago. It’s not that these businesses don’t care about marketing. It’s that they ran into a specific trap—the belief that their business is too niche to […]

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  • The “too niche to blog” myth: why consultants and micro-SaaS end up with abandoned company blogs and what to publish instead
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